Top 50 Mommy Bloggers [Infographic]
Categories: Infographics
An infographic by the team at CouponAudit
Infographics are fascinating. The visual representation of data will put something into perspective if done well.Mommy Bloggers are a force to be reckoned with. With the tip tap of their fingers on the keyboard, they can bring awareness to a variety of issues; throw down on a brand or just simple share a story that will touch the lives of many. This infographic showcased the growth of the Mommy Blogger universe as well as highlights some of the most influential in the space, a Mommy Blogger is a woman who has at least one child in the home and have read or contributed to a blog in the past 30 days. That number, you may ask? A whopping 3.9 million. Yes, million.
The mommy blogger has been around for several years now, but did you know the army of chatty, tech-savvy mothers was this large? 14% of all American mothers with at least one child in their household blog about parenting or turn to blogs for advice, according to a recent study by Scarborough Research. About 3.9 million moms in the United States identify as bloggers, but just 500 of them are considered to be influential among other mothers. The average mommy blogger is 37 years old and 89% of mommy bloggers have kids between the ages of 2 and 11. They’re also socially conscious and are 85% more likely to have supported a politician based on an environmental issue, 88% more likely to buy eco-friendly products and 38% more likely to volunteer than the average mom. Whether by dint of circumstance, hard work or both, mommy bloggers also belong to a pretty elite social set. The average mommy blog’s household income in $84,000 — $14,000 higher than average income for non-blogging moms. Moms who read or contribute to blogs are also 52% more likely to have college degrees than moms who don’t, according to Scarborough.
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